When you’re at school, most of the questions you get asked have a clear answer. For example 3 x 5, and even with essays they are looking for a certain sort or style of answer. 

And you are rewarded for it. You get it right; you get smiles from the teacher and an extra hour on the games console at home. You get it wrong; and it’s shaking heads and extra pressure to ‘try harder’. 

Something a lot of managers who want to be ready to step up to the next level come to me about is personal branding. Its a phrase or name I don’t really like. 

Essentially, how do I act like a senior manager or in more simple terms, how do I give people at work a good impression of me.